Print design doesn't have to be static. If you have a great website with dynamic content why not follow-suit with your printed materials? Dynamic print solutions are excellent for many reasons: They open the door to new design and marketing concepts, increase the open rate and provide a method of measuring results.
Generally speaking, response and conversion rates aren't measured for printed materials that aren't mailed. These pieces are usually supporting documents or collateral material. Even with direct mail campaigns, you could only expect response rates of approximately 1-2%.
However, at Axis Creative Group, we utilize two distinct methods to not only improve these rates, but to reduce the cost per response as well as effectively and accurately quantify results. How do we do this? The first way is through variable data printing (more commonly referred to as personalization, or personalized printing) which yields average response rates of 10-20% and higher.
The second method Axis uses to increase effectiveness of direct mail campaigns is PURLs also referred to as Personalized Universal Resource Locators. PURL's are the perfect complement for any variable data print project.
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