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Archive for the ‘Web Design & Development’ Category
Ric’s Bread & Bakery in Lancaster PA Goes Live!
Friday, November 7th, 2008

 

Michael & Michele Stauffer are bringing new life to Ric’s Bread of Lancaster PA. Located at 24 N. Queen Street in Downtown Lancaster.

 

Axis Creative Group was hired to provide a simple and affordable website design for this Lancaster PA business.

 

For more information please visit: http://www.ricsbread.com

 

Contact Us today to find out how we can redesign your website or create a new website for your business.

 

Whitmore Printing Launches New Site!
Wednesday, November 5th, 2008

 

 

 

After several months of hard work and fine tuning we achieved perfection! Whitmore Printing, a Lancaster County commercial printer, proudly launches their new website. Axis Creative Group used their years of experience and professional web design and development skills to produce a stunning new online home for this client.

 

For more information please visit: http://www.whitmoreprinting.com

 

Contact Us today to find out how we can redesign your website or create a new website for your business.

 

Are you struggling to choose colors?
Monday, October 6th, 2008

 

 

I stumbled upon a website, www.colorsontheweb.com, that is dedicated to — you guessed it, color. In particular, the website focusses on colors related to the web. Not only does the site educate you on color theory, color physics, combining colors (how and why), but it has an extremely easy to use feature that lets you “spin” the color wheel to select three colors that go well together.

 

What is color?

Simply put, color is the way our eyes and brain interpret electromagnetic radiation of wavelengths between 350 and 750 nanometers. The image below of the color spectrum shows the range of 350 to 750 nanometers. To the extreme left, or less than 350 nanometers, is Ultra-Violet. Likewise, to the extreme right, or greater than 750 nanometer, is Infra-Red. 

 

 

Is a color just a color?

No colors can evoke emotion, actions, thoughts, and more. Based on the colors you paint your office or the colors you select for your website we can determine the preconceived emotions and thoughts of visits. 

“Red is the color that provokes the most physiological responses. It has been shown that red causes the human heart beat and blood pressure to rise and to aid the interconnection of brain neurons. It has also been shown that people working in a red environment work faster, but they also make more mistakes. It increases restlessness and nervous tension. Also, red is commonly regarded to increase appetite.

 

Combining Colors

Combining colors can be difficult. Which colors go best together, which colors are best for a background and for contrasting text, which colors should be used to evoke a predetermined emotion? For the most part selecting colors that go well with each other is a personal preference. There are some guidelines that you can use when selecting colors but always select what looks good to you and don’t be afraid to ask for opinions. 

 

For more information on how to select colors for combined use please read this page: Combining Colors

 

Visit the site today to start selecting colors

for your next design project!

Quay Vodka Goes Live!
Tuesday, September 23rd, 2008

 

 

Quay Vodka by Bravado Imports, Inc. of Lancaster, Pennsylvania launches their website. Although this website is a temporary web presence it captures the essence of their product and makes product information and contact options available with a click of the mouse.

 

For more information please visit their website: www.quayvodka.com

Pointers for Late Starters on Facebook
Thursday, August 21st, 2008

 

 

Admit it. At one point in time, you became curious, even a little interested. You want to know why people are so hooked on this tech-savvy social networking site people call “Facebook”.

 

Well, Facebook is free and what have you got to lose?

 

Sign up today! Here are some ideas to get you started.

 

More is more. Relationships are at an all-time high. At first glance it may not seem to matter, but it does. Your Facebook friends are your connections. The more Facebook friends you have, the more connections you are exposed to – thus the more opportunities. If you are managing your own business or are thinking of starting one, you may want to consider taking advantage of the endless possibilities that Facebook offers.

 

Facebook friends may not only be that; they can also be your future contacts or investors, or customers. It is a business tool that’s both cost-effective (it’s free!) and relatively convenient. Launch your companies, create jobs for people, introduce new industries, make a world of difference, the list just goes on and on. Now how good does that sound?

 

Facebook friends go beyond the word “friend”. We don’t mean just because you have the name of someone on your friend’s list does not mean that he or she is someone you are really close to. Some of them are just friends of your friends or someone you met casually at some place you probably have forgotten about already. The word here is “connection”. You connect with anyone and everyone in the World Wide Web. But at any rate, you may never know when that connection will come in handy someday.

 

Photos make you. It is never debatable to say that the photo application of Facebook is by far one of the most popular applications on the said social networking website. It is always recommended to show your own picture on Facebook. The whole point of social networking websites is to socialize, not to hide. People might think that you are concealing yourself and your identity by putting photos that are not exactly relevant to you (or that’s not you, simply put). It is also a good idea to change your photos and by changing we mean updating them or adding to them from time to time. Updating them gives the impression that you are dynamic and you like to move forward.

 

Facebook, surprisingly, can accomplish as much as your Rolodex can do. Sometimes, business executives won’t have time to communicate through phone calls and emails, but with the advent of Facebook, they found themselves making more room and time in their schedule to check their accounts. A message sent through Facebook provides a more refreshing change from the stiff business emails business executives get all the time. Take advantage of this and you might make more business deals than you normally do the traditional way.

 

Update your status, people care. Another tool made available in Facebook is the status of the account user. The status lets people in on your feelings and the current status of your life. This is mostly useful in terms of expressing yourself; but is also helpful for other people to know you more. Once again, use good judgment. Make it a point to express yourself simply and without much detail. It is possible to express yourself without losing your privacy.

 

Relationships are currency, so they say. There’s nothing wrong with thinking along these lines as long as one continues to be responsible and honest with his dealings with other men and women. Use it to build good and honest relationships, whether platonic, romantic, or business-related. Beyond the idea of not having a social network being ‘uncool’, it all boils down to being able to keep up with technology. Anyway, the whole point of technology is to make people’s lives better and more meaningful.

F&M Social Utility: DIPlife.com
Wednesday, August 20th, 2008

 


 

DIPlife.com is a social utility, like Facebook but without all the clutter. The site was created so that student-run organizations (Greek houses, student clubs, college houses, etc) can communicate their events, activities, and parties with the F&M student body via an Event Calendar and personal invitations. Over the next few weeks, student-run organizations will be posting their events to the calendar. All students can send/receive private messages, send/receive personal invitations to events, and post/view attendance to events. Each student has a profile page, which lists basic info and allows you to claim membership to any student-run organizations you are a part of. By filling out your profile it allows student run organizations to reach you based on the categories you are in (Gender, Class, Over 21, Affiliations, etc).  

 

DIPlife.com also has a Directory, which is a data search engine (like Google) giving students the ability to search and view profiles filled with menus, text, photos, daily specials, rates, and DIPlife deals from the most prominent local businesses by: Dining, Shopping, Nightlife, and Entertainment & Recreation.

Blogging about Blogs…
Tuesday, August 12th, 2008

 

What Is A Blog?
A blog is used to write about anything, it’s a journal of sorts. You can include links to other sites, images, videos, news articles, news reports in video or audio format, etc. People can comment on your blog, which evokes conversation and essentially creates a community within your site. I wrote an article about a new search engine that is supposedly trying to compete with Google’s market share - cuil.com. I received 247 hits that day alone to my website -  solely because of the article. Blogs start with an existing framework (software) and can be customized to look exactly like your website.
 

What Is A Blog’s Purpose
In your blog you would write about things that are relevant to your business or hobbies. The goal is to give search engines more to index, thus serving more to searchers. Topics could be virtually anything that interests you. If you’re interested in the topic chances are someone else is too. Your opinions and advice are good when blogging - especially if you position yourself as a professional. The benefits are tremendous, and blogging is certainly the trend of today, and tomorrow!

 

David Meerman Scott, ex-director of marketing for Microsoft ­ now a consultant, wrote the book The New Rule of Marketing & PR. Essentially, it says blogging, podcasting, video-podcasting and social networking are the ways to market ­ not expensive media like billboards, print advertisements, radio spots and television commercials.

 

Andy Smith, Artist Goes Live!
Monday, July 7th, 2008



A long-standing customer, Andy & Linda Smith, have been working with Axis Creative Group (formerly Canarelli Design) since the beginning. 

 

Andy & Linda have joined the revolution! Their new website is now a comprehensive content management system that affords them the flexibility to edit their site whenever its convenient for them.

 

Visit their new site today! http://www.andysmithartist.com

 




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