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Law Firm Marketing for Philadelphia Lawyers and Beyond!
Tuesday, June 2nd, 2009

 

Running a successful Philadelphia law firm requires many things, including solid business acumen, keen oversight of billing and accounting procedures, and strong managerial skills (as well as all of the prodigious legal knowledge you possess that is at the heart of your business.)

 

Having to spend time on things other than legal matters can initially seem like a poor use of time – that is until you consider the opportunity cost involved. Every potential client you miss reeling in is – cha ching – another dollar in your competitor’s pocket. Framing it in that context, suddenly marketing doesn’t seem like such a waste of time, does it?

 

Many companies say they know marketing, but Law Firm Marketing is a beast of a different nature for several reasons (including the fact that many clients are intimidated by the legal process, or are reluctant to discuss private financial or personal information with a stranger.)

 

Additionally, the legal profession requires a diverse spectrum of marketing strategies, because while some specialties (such as Business Law) yield consistent, repeat business, other specialties (such as Bankruptcy, Foreclosure, or Divorce) are situation specific, and hinge upon events that occur infrequently in a client’s lifetime.

 

Because of this, it’s imperative that you work with astute marketing experts — ones that won’t pigeonhole you, or lump you into one all-encompassing legal marketing niche – “Attorneys.”

 

That’s where we come in. We’re the Legal Marketing specialists of Axis Creative Group, and we can help you plan marketing campaigns for maximum efficiencies at your specified pricepoint. From Philadelphia, to West Chester, to Exton, we have a proven track record of helping attorneys across a broad spectrum of subspecialties all boost their bottom lines via our array of innovative legal marketing strategies.  We take extreme pride in custom-tailoring legal marketing solutions unique to your specialty and your practice or firm.

 

Whether you seek to increase conversions (turn prospects into paying clients), expand your market share, improve client acquisitions, or increase your ROI, the legal marketing analysts at Axis Creative Group are here to help. Not only are we cognizant of the complexities that legal marketing for attorneys requires, we are experts at integrating the many dynamics necessary to help you achieve success.

 

So call today, and let the pros at Axis Creative Group put our legal marketing muscle to work for you in Philadelphia and beyond. Just because the scales of Justice are balanced, doesn’t mean the competitive legal field is. You need a way to set yourself above the competition, and Axis Creative Group can make that happen.

LEGAL MARKETING – Measure your Internet Marketing ROI!
Friday, May 15th, 2009

Time. There never seems to be enough of it.

 

As an attorney, your days are full enough already, and any time spent on internet marketing is time you could be spending on billable activity – consulting with clients, courtroom appearances, or reading, writing, and filing legal briefs.

 

Your revenue is directly proportionate to the number of clients your service!

 

Many experts say it costs five times more to get a new client than to keep an existing one. For lawyers specializing in Bankruptcy, Foreclosure, Personal Injury, and other situational-specific specialties, few of these clients will offer the opportunity for repeat business. The question then becomes – how do you maximize revenue from existing clients, while attracting new ones in the most cost-efficient manner?

 

From a business standpoint, your advertising dollars and lead-generation tools need be maximized for optimal impact, and let you concentrate on truly qualified leads – not waste your valuable time on less serious prospects.

 

That’s where Axis Creative Group can help. We offer a variety of services, including Pay-Per-Click Advertising, Search Engine Optimization, Social Networking, Quality Web Content and Targeted Lead Generation, along with a variety of other effective marketing strategies. These services not only direct you to ripe prospects who are ready to purchase your services, but today’s evolving technologies also allow you to track each of your marketing campaigns to ensure maximum ROI.

 

Using some simple math, we can illustrate how easy it is to lose money on poorly implemented and managed Internet Marketing campaigns: 

 

 


 

 

The numbers used in the illustration are not necessarily indicative of the specific traffic or yields you will experience, but the principle holds true. Depending on your target audience and your perception of what the ideal client is, a professional internet marketing firm can help you analyze your monthly budget, re-allocate funds towards more effective campaigns, and thus maximize your cost per new client.

 

At the end of the day, it really comes down to the number of new clients you gain and the cost it takes to acquire those clients. All too often, a budget is determined solely on perceived expectations of what one can afford. However, the truth is that when efficiencies are factored in, your budget may be set too low – or too high. Once our clients start tracking their true efficiencies, they often see that the money they spend on targeted marketing campaigns is brought back to them tenfold. Our innovative tracking technologies and strategic marketing can help you attract an influx of quality, ready-to-do-business clients.

 

At Axis Creative Group, we can help maximize your advertising dollars with a variety of custom-tailored strategies. From reducing PPC bid amounts, limiting or targeting specific geographic boundaries, and using negative keywords, we can help you generate more qualified leads and reach more clients.

 

Bankruptcy Lawyers, Foreclosure Lawyers, Personal Injury Lawyers and all other attorneys and law firms should add strategic Internet marketing to their advertising mix. By working with a highly qualified, professional Internet Marketing firm, you’ll assure that your advertising investment will produce the maximum ROI, because the potential for poor results and lost revenue opportunities is far too great to leave to chance.

 

So contact Axis Creative Group today, and leave the marketing headaches to us. We’ll focus on what it is we do best – implementing strategies that let you gain the most qualified leads and ripe prospects. You’ll then be free to concentrate on what it is you do best – providing quality bankruptcy, foreclosure, personal injury, and other situational legal services to the clients who so desperately need your help. 

 

Posted on: Legal & Law Firm Marketing, Search Marketing & Optimization — Mike Canarelli @ 11:26 am
Kari Group LLC Launches New Website!
Sunday, April 12th, 2009

 

 

The Kari Group LLC, specializing in plastic surgery in Poland, launched their new website. After an unpleasant experience with the previous overseas design firm the Kari Group commissioned Axis Creative Group to redesign their new website. Using the latest in Flash Animation and a talking representative Axis Creative Group provided a high-end, professional website for this local Lancaster PA company.

 

For more information on the Kari Group of plastic surgery in Poland please visit their new website!

 

Posted on: Axis News — Mike Canarelli @ 17:12 pm
Kari Group Hires Lancaster PA Web Design Firm
Wednesday, April 1st, 2009

 

 

Jammer Yama and Monika Dunlap of Kari Group LLC hired Axis Creative Group to give their website a face lift. 

 

Kari Group is the first and leading medical travel company in the American market cooperating exclusively with the best Polish clinics. They cater to individuals who are interested in having a cosmetic surgery abroad but wish to avoid the medical uncertainties of third world countries.

 

Check back to see the new design!!

Posted on: Axis News, Web Design & Development — Mike Canarelli @ 18:59 pm
Wings of Angels Launches Online Store Website!
Wednesday, April 1st, 2009
 
 

 

Linda Fisher, new business owner and Lancaster County Resident, was overwhelmed when searching for a local lancaster pa web design company to create her logo, website and other branding material for her business venture. As this was Linda’s first leap into the worlds of Entrepreneurship and Small Business Ownership she wanted to partner with a firm that had experience and could give her the quality she needed at an affordable rate. 

 

Wings of Angels is the byproduct of Linda’s battle with breast cancer. Linda came up with the idea to market and sell breast cancer recovery care packages for women fighting breast cancer. The care packages provide useful items that not only put a smile on the recipients face but more importantly help in the recovery process. Wings of Angels offers three different cancer care packages ranging in price from $34.99 - $174.99. 

 

For all of your breast cancer healing and cancer recovery packages please visit: www.recoverwithangels.com

Posted on: Axis News, Web Design & Development — Mike Canarelli @ 18:39 pm
The economy is crashing….but MMO’s are booming
Wednesday, February 4th, 2009

People are always going to look for entertainment whether they have twenty dollars or twenty thousand.  An industry that seems to be growing consistently would be none other than a geeks social networking paradise of adventure..MMORPG.  If you cant quite stomach that acronym then have no fear Mr. Dangerfield is here!  MMO is the first half that means Multi Massive Online, RPG is the second and it means Role Playing Game. Now do the math and add that together  MMO + RPG = the reason many of us gamers sit in front of a computer for hours on end.

 

 

 

Many moons ago MMORPG’ers (UO, D2, Tibia, etc) were looked at as losers and social out casts.  Nowadays its rather hip and common to join the online community for some adventure.  This genre of gaming has actually been around for quite sometime  The first MMORPG to grace the interweb was Island of Kesmai.  If you can find a screenshot please post it in a comment.  I have yet to see actual screenshots.  I was actually hanging out in a crib when it was released, sadface.  The first graphical MMORPG was (this will sound familiar)  Neverwinter Nights (1991-1996) here’s a screenshot to showcase its….oldness?

 

24 bit raid?

 

We all know deep down that our true first MMORPG that we actually cared about was Ultima Online

He Died!

 

Today people have hundreds of choices of MMORPGS to play. European Develpors seem to be making a rather dominant mark in the high end graphics market.  Darkfall Online and Age of Conan are the most talked about EU games at the moment.  We all must give credit where its due though,  WoW would be the largest and most well known MMORPG to ever suck the life out of anyone.  Here’s to you Blizzard, you kept us up way past our bed times.  You have gave us a legendary video known as Leery Jenkins, lets view that for some good old fashioned ell oh ells

 

Leeroy Jeeeeeeenkins

 

There are plenty of other games that are well worth your while and have made a small notch in the belt of MMORPGS..however I do not have enough time for that because Greys Anatomy is calling, if thats completely not gay to watch.  If you dissagree, my defense is that my fiancee’ got me started on it.  So lets all hope that Izzy doesn’t die, McSteamy has a godspeed recovery from his penile fracture…and little grey goes to church.

 

Thats all folks <3

B. Dangerfield

Posted on: Words from Mr. Chan — Brandon Dangerfield @ 18:46 pm
Internet Lingo from Mr. Chan (Brandon)
Wednesday, January 28th, 2009

 

Dear Internet,

 

Today I have been asked to compose a blog of such fortitude that it forces your brain to grow 2 inches!  Mr. Canarelli (total n00b) asked me to write a blog about how I type on the internet.  So without further adue let me fill you with knowledge that you will wish you never read.  I must say if this turns out to be reverse psychology and you end up dumber that Axis Creative Group and myself may not be held responsible.  If you feel smarter though…feel free to mail me your gratitude in the form of money, subway/quiznos giftcards, a new Qaudcore processor (3.0+), a pair of SLI compattable vid cards (9800gtx +), an iMac (at least duo core) or new MBP (…macbook pro).

 

So Mr. Miguel and I have been talking back and forth for many months.  It seems that I quite often will spew some word or lingo that he just quite frankly has no clue what I’m saying.  Sort of like when your mom heard you rocking out to Limp Bizkit and she just didn’t know why you were down with some white guy talking about the “nookie”.  I was quite fond of that song, and rocked my red NY hat like it was a medal of honor from my teenage angst war.  Feast your eye sockets on this lovely memory

Fred Durst FTW

Fred Durst FTW

 

I’m sure your now thinking WTF (what the #()$*) is this kid talking about.  Maybe your saying this guy is a total n00b (someone new to something, lacking an understanding or possibly just a loser who isn’t in the cool crowd).  Either way I has no cares for your opinion …unless its good!

 

Anyhow I recall Mr. Miguel not knowing with pwn meant, so I’ll spend some time on this.  When the nerdy crowd feels they completely defeated someone in some competitive event they will say they “pwnd” the said person.  This originates from the word owned.  People started to say pwnd when a map was created in Warcraft (the RTS not WoW) and named pwn on accident.  The nerd family may also say “i pwnd j00″ …don’t be alarmed that just means “I have defeated you”.

 

It’s fairly common to see people use numbers in place of letters…instead of covering that I’ll just say use some creative thinking.  Total pun was intended on the creative thinking….incase you missed that! Another great love of the online gaming/nerdy/tech savvy community is without a doubt the one and only…LOLCATS!

 

LOLcats wtf rafl

LOLcats wtf rafl

 

They give everyone such a great lol,rofl/rafl, or even the grand puma of them all…roflmao.  If you don’t know these words then congrats for making it this far into the post.  If you have the beloved iPhone you can search around and find a LOLcats app…i recommend this.  You can pick up the hot babes by showing them your cute/funny little kitties.  A popular phrase that I believe derived from the beloved LOLcats would be “i can has”…just look at this and tell me your not somewhat in love.

 

yes..yes you can my furry friend!

Yes.. yes you can my furry friend!

 

If your not laughing or saying aww…well then your just abnormal my e-friend.  Apple has also introduced a new means of lingo.  Putting the lowercase ‘i’ with a captial letter afterwards seems to be a rage.  For example iHax, iPwn, iNeedSomeone2SendMeMonies?…either way apple is loving the attention they have been getting over the past few years I’m sure.

 

Well my burning desire/nerd rage is calling me to go pwn some n00bs.  The bloggage shall continue another day…same place!  For those of you that read this I thank you kindly and would love to hear any feedback - so PLEASE leave a comment.

 

Regards,

Brandon Dangerfield (AKA Chan)

 

Posted on: Internet Slang, Words from Mr. Chan — Brandon Dangerfield @ 18:13 pm
Lancaster PA Towing Company Hires Axis for PA Web Design
Friday, January 23rd, 2009

 

Silverback Towing, established in 2006 and located in Paradise Pennsylvania, hired Axis Creative Group to create a professional, attractive, and interactive website. Nick Rhoads from Silverback was interested in working with a local PA Web Design firm to develop his high-end website. Silverback Towing specializes in Heavy Duty Towing and Recovery, Diesel Repairs, RV/Motor  Home Repair and Repossession and Asset Recovery. 

 

Through the use of modern technologies such as Flash, Ruby On Rails and a few others, Axis Creative Group was able to create a fun and interesting website for this Lancaster Towing, Repair and Recovery company.

 

For more information please visit their new website at: www.silverbacktowing.com — Don’t forget to check out the dynamic photo and video galleries. 

 

Posted on: Axis News, Web Design & Development — Mike Canarelli @ 12:57 pm
Jumping ship: BB vs iPhone
Wednesday, January 21st, 2009

 

Today is my first day of blogging glory here with the Axis Creative Group. I thought long and hard about what I’d like to share with the interweb. I figured I might as well electronically spill my guts about none other than my now long lost friend who shall go un named for now. You see I have been with this said friend for many moons…and years! When I was down and out he always kept me entertained. When I couldn’t sleep at night there was always something new to learn about him. Anytime I needed to receive an email…well gosh darnit Blackusberry came through on point! You see I have been using Blackberry products for quite some time now. I do enjoy the apple products but I’m not quite at the “fanboi” stage.

 

The last blackberry I used was the Storm, it had a little too much hype for its own good. It is a great phone for a blackberry but I feel they should’ve done a little more testing before release. I will give BBerry credit where its due though..if you want the BEST email service on your phone then you cannot beat blackberry. You instantly get your email the second it is sent to you. I have not yet ventured to the Bold but I would assume its a great phone.

 

I separated ways with my storm while I was still under a trial period. My new best phone-friend is a well known competitor that I got for a small one hundred dollars. If your up to date on your deals you may already know that its the one and only iPhone. This phone has hands down won me over. I don’t mind the 15 minute checks for email (instead of instant). If you think you have an email and want to know that second all you really have to do is click the mail icon to see and its easy as that. The sms messaging is great on this bad boy, its similar to iChat. You have bubbles for the person your texting, the other persons bubble is grey and on the left hand side. The texts that you send will show up on the right hand side and are green. These colors and settings can be changed via your theme.

 

More technology bloggage to come - stay tuned!

 

Posted on: Technology — Brandon Dangerfield @ 14:20 pm
Guerrino Dentistry: Dental Practice Website Redesign
Sunday, January 11th, 2009

 

Guerrino Dentistry, a three-office Dental Practice in New York has a long-term standing with Axis Creative Group. Dr. Guerrino and Dr Vasquez requested a fresh new design that incorporated new media-types to liven up their practices website. Using a CMS system so their office staff can update the website 24 hours a day, 7 days a week, animated Flash, Flash Slides Shows and soothing music, Axis Creative Group was able to provide a website that is much more interesting to browse than their previous site.

 

Posted on: Axis News, Web Design & Development — Mike Canarelli @ 12:01 pm
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